📊 Survey Overview
Total Questions: 22
Question Types: Binary choices (12) + Likert scale 1-5 (10)
Dimensions Assessed: 6 key founder personality traits
Scoring Method: Dimension averages converted to 0-100 scale, then overall average
📋 Dimensions & Questions Breakdown
Dimension 1: Openness (5 questions)
Measures willingness to explore new ideas, challenge conventions, and embrace experimentation.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 1 |
A1 |
Novel market opportunity vs. strategic fit |
Binary |
0 = Strategic, 1 = Exploratory |
| 2 |
A2 |
Product development approach |
Binary |
0 = Data-driven, 1 = Experimental |
| 3 |
A3 |
Industry conventions |
Binary |
0 = Respectful, 1 = Challenging |
| 4 |
A4 |
Learning new technology |
Binary |
0 = Foundational, 1 = Hands-on |
| 5 |
A5 |
Decisions with incomplete information |
Likert |
1 = Cautious, 5 = Confident |
Scoring: Average of all 5 responses, scaled to 0-100
Dimension 2: Conscientiousness (3 questions)
Measures attention to detail, follow-through, and operational rigor as the business scales.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 6 |
BCONS1 |
Complex project management |
Binary |
0 = Vision-focused, 1 = Detail-oriented |
| 7 |
BCONS2 |
Operational tasks at scale |
Binary |
0 = Delegating, 1 = Hands-on |
| 8 |
BCONS3 |
Project commitment vs. new opportunity |
Likert |
1 = Abandon easily, 5 = Complete regardless |
Scoring: Average of all 3 responses, scaled to 0-100
Dimension 3: Energy & Drive (4 questions)
Measures resilience, ambition, goal orientation, and ability to rally teams.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 9 |
C1 |
Response to major setback |
Binary |
0 = Reflective, 1 = Rapid pivot |
| 10 |
C2 |
Approach to growth targets |
Binary |
0 = Realistic, 1 = Audacious |
| 11 |
C3 |
Team leadership style |
Binary |
0 = One-on-one, 1 = Vision-rallying |
| 12 |
C4 |
Multi-year goal commitment |
Likert |
1 = Abandons easily, 5 = Obsessive |
Scoring: Average of all 4 responses, scaled to 0-100
Dimension 4: Conviction (3 questions)
Measures confidence in strategic direction, defensibility of thesis, and resistance to influence.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 13 |
DCONV1 |
Disagreement with team/investors |
Binary |
0 = Open to adjustment, 1 = Confident defense |
| 14 |
DCONV2 |
Strategy challenged/questioned |
Binary |
0 = Open to learning, 1 = Defend thesis |
| 15 |
DCONV3 |
Establish strategic direction |
Likert |
1 = Market-reactive, 5 = Vision-driven |
Scoring: Average of all 3 responses, scaled to 0-100
Dimension 5: Emotional Stability (3 questions)
Measures composure under pressure, stress management, and decision confidence despite uncertainty.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 16 |
E1 |
Multiple simultaneous crises |
Binary |
0 = Deliberate pauses, 1 = Ruthless prioritization |
| 17 |
E2 |
Self-doubt in decisions |
Binary |
0 = Seeks validation, 1 = Moves confidently |
| 18 |
E3 |
Performance under pressure |
Likert |
1 = Visibly stressed, 5 = Calm & deliberate |
Scoring: Average of all 3 responses, scaled to 0-100
Dimension 6: Skepticism & Adaptability (4 questions)
Measures independent thinking, resistance to groupthink, and willingness to pivot based on data.
| Q# |
ID |
Question |
Type |
Answer Interpretation |
| 19 |
F1 |
Experienced advisor suggestions |
Binary |
0 = Weight track record, 1 = Test independently |
| 20 |
F2 |
View differs from group consensus |
Binary |
0 = Shift to align, 1 = Articulate & defend |
| 21 |
F3 |
Established industry approaches |
Likert |
1 = Follow as written, 5 = Reinvent |
| 22 |
F4 |
Data shows strategy needs to shift |
Binary |
0 = Analyze thoroughly, 1 = Adjust promptly |
Scoring: Average of all 4 responses, scaled to 0-100
🎯 Overall Score Calculation
Final FounderFit Score = Average of all 6 dimension scores (0-100 scale)
Score Interpretation Bands:
80-100
Founder personality strongly aligned with success indicators. Your profile suggests high potential for building and scaling ventures.
65-79
Above-average alignment with founder success profile. You demonstrate strong entrepreneurial characteristics with room for development.
50-64
Average alignment with founder success profile. You have solid foundational traits with opportunities to strengthen key areas.
0-49
Below-average alignment with founder success profile. Consider how you might develop key entrepreneurial characteristics.
🔢 Answer Key & Scoring Logic
Binary Questions (0 or 1)
- Both answers are valid responses
- Scoring: Value / 5 × 100 to normalize to 0-100 scale
- Answer = 0 → contributes 0 points
- Answer = 1 → contributes 20 points
Likert Questions (1-5)
- Scoring: (Value - 1) / 4 × 100 to normalize to 0-100 scale
- Answer = 1 → 0 points
- Answer = 2 → 25 points
- Answer = 3 → 50 points
- Answer = 4 → 75 points
- Answer = 5 → 100 points
Dimension Calculation
- Average all responses within a dimension
- Convert to 0-100 scale using same normalization
- Round to nearest integer
Overall Score Calculation
- Calculate all 6 dimension scores (0-100)
- Average the 6 dimension scores
- Round to nearest integer
- Apply interpretation band
💡 Coaching Implications by Dimension
Openness
High Openness (70+): Explorer, experimentalist—consider adding structure and validation gates
Low Openness (<40): Executor, validator—consider more rapid prototyping and market testing
Conscientiousness
High Conscientiousness (70+): Detail-oriented—leverage for operational excellence and documentation
Low Conscientiousness (<40): Visionary—pair with detail-oriented COO or operations lead
Energy & Drive
High Energy & Drive (70+): Unstoppable force—channel toward long-term vision; manage burnout
Low Energy & Drive (<40): Measured approach—focus on sustainable scaling and team leverage
Conviction
High Conviction (70+): Visionary leader—validate thesis regularly to avoid sunk-cost bias
Low Conviction (<40): Adaptable—ensure strategic clarity and long-term direction commitment
Emotional Stability
High Emotional Stability (70+): Unflappable—your calm is an asset; ensure team feels heard under pressure
Low Emotional Stability (<40): Feeler—leverage this sensitivity for team dynamics; manage decision anxiety
Skepticism & Adaptability
High Skepticism & Adaptability (70+): Independent thinker—balance with team alignment and consistency
Low Skepticism & Adaptability (<40): Loyal executor—ensure you're not accepting flawed advice; test assumptions
📌 Key Notes for Administrators
- No wrong answers - The survey measures personality tendencies, not competence
- Dimension independence - Each dimension is independent; high scores in one don't require high scores in others
- Interpretation context - Score bands are relative; consider individual dimension profiles for nuanced coaching
- Response validation - All questions require an answer before proceeding
- Dimension profiles matter as much as overall score - a founder with low Openness but high Conviction may be validating an existing thesis effectively
📋 Test Reports
View all completed assessments with detailed clinical analysis